DB
What Do You Actually Do?
Brand
ProjectWhat Do You Actually Do?
Date
Dec 2024
Description
DB explores the personal side of travel in this cinematic commercial campaign, "What Do You Actually Do?" The project captures a narrative sequence following a young traveler’s journey home for the holidays, blending quiet moments of transition with vibrant family gatherings. Produced by Superstudio, the piece leans into a nostalgic aesthetic, utilizing vintage color grading and warm, intimate lighting during indoor dinner scenes to ground the travel narrative. The cinematography alternates between dynamic exterior transit shots and steady, character-focused indoor frames, highlighting a classic, analogue-inspired visual style.
Style
Horizontal, Cinematic, Retro, Nostalgic
Techniques
Analogue / film
Industries
Airlines
Context
TVC / TV Commercial
Associated creatives
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