Dark Arts Coffee
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2025
Description
The brand identity for Dark Arts Coffee establishes a distinct visual language within the food and beverage sector. The project centres on a series of tactile, high-contrast packaging designs and promotional materials, defined by a minimalist approach to matte surfaces and bold, illustrative labelling. Created with graphic design direction from NOT Wieden+Kennedy, the identity incorporates vector animation and typographic layouts that highlight diverse global origins and flavour profiles. The application spans commercial environmental displays and branded merchandise, utilising natural light and raw textures to maintain a contemporary, earthy aesthetic.
Style
Horizontal, Commercial
Color
Jet Black
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