This brand identity project for Dark Arts Coffee captures a modern approach to the Food & Beverage industry, translating its distinct aesthetic across product packaging, merchandise, and environmental design. The work balances gritty, urban sensibilities with refined graphic design, leaning into high-contrast typography and vibrant, illustrated labels.
Developed by NOT Wieden+Kennedy, the identity features a collection of animated vector icons and bold, tactile packaging. Across these assets, the project utilizes clean lines, matte finishes, and embossing techniques to present a consistent visual language that functions equally well in commercial product photography and street-level installations.
