Danielle Frankel: Danielle Frankel Collection X

Apr 2025

Danielle Frankel presents Collection X, an editorial campaign showcasing the label’s latest sculptural gowns and intricate bridal-inspired silhouettes. The project leans into a clean, refined aesthetic, utilizing architectural tiled interiors and mottled studio backdrops to highlight the tactile complexity of the garments. Featuring heavy draping, tiered textures, and distinct floral and patterned motifs, the collection emphasizes construction and movement through varied portraiture. Photographer Stas Komarovski leads the visual direction, working alongside stylist Vanessa Traina to define a soft, atmospheric tone. The campaign features models Adele Ruboneka, Kristen McMenamy, and Liz Kennedy, with hair styling by Lucas Wilson, makeup by Emi Kaneko, and casting by Kathryn Costigan and Morgan Senesi. The series utilizes natural light and low-key lighting to accentuate the sculptural silhouettes and fluid drapery across the vertical editorial format.

Editorial, Vertical, Clean

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