Model with long brown hair wearing dark sunglasses and playing a harmonica outdoors

Close-up of a wrist wearing a silver mesh square wristwatch and a matching bangle next to a green striped sleeve.

Model in a striped knit top and matching skirt holding her shoe in a yoga pose against a plain studio background.

Black woman wearing sunglasses and a patterned knit top with sun glare on the lens outdoors against a clear sky.

Model wearing dark sunglasses and white ringer t-shirt holding wooden pole outdoors in a park.

A man and a woman seated together wearing patterned clothing and watches against a textured backdrop

Close-up of clasped hands wearing a rose gold watch and bracelets, resting on a houndstooth skirt for Daniel Wellington.

Woman wearing dark sunglasses and a green jumpsuit leaning against a dark blue car in a forest setting.

Model wearing dark sunglasses and a red-patterned dress seated in a wicker chair for Daniel Wellington

Close-up of a woman leaning over a magazine, wearing a denim jacket and gold accessories including a watch and rings.

Young man with long hair wearing sunglasses and a patterned shirt standing by a swimming pool outdoors in daylight.

Man wearing sunglasses and a brown suit jacket in a campaign image for Daniel Wellington Eyewear Ss22 by Justin Woo

Close-up of a person's hands wearing a silver mesh-strap watch and rings holding a vintage car steering wheel.

Model with an afro wearing sunglasses and a patterned skirt outdoors for Daniel Wellington Eyewear Ss22

Close-up of a wrist wearing a gold mesh watch with a green dial, paired with a blue and brown striped shirt.

Model seated on white floor wearing black sheer jacket and holding a red leather handbag

Woman with red hair holding a vintage camera to her face, wearing denim jacket and jewelry for Daniel Wellington Eyewear Ss22 campaign.

Model in patterned coat holding a trumpet while seated by a swimming pool under warm afternoon sun

Man wearing sunglasses and a brown blazer with layered necklaces outdoors for Daniel Wellington Eyewear Ss22 campaign

Woman in yellow textured robe holding a long pool skimmer by a swimming pool, wearing sunglasses.

Daniel Wellington Eyewear Ss22 2022

About

Daniel Wellington’s Eyewear SS22 campaign captures a vibrant, retro-infused aesthetic, leaning into the warm nostalgia of the 1970s. The collection is presented through a series of editorial portraits and lifestyle vignettes that emphasize the interplay between sharp accessories and textured, layered fashion. Whether poolside or set against natural, sun-drenched landscapes, the imagery focuses on the subtle interplay of metallic watches and bold sunglasses. Photographed by Justin Woo and Jaclyn Adams, the project maintains a consistent golden-hour glow, using soft natural light to highlight fabric weaves and polished surfaces. Creative direction by Johan Mirsch Peiris anchors the series, while styling by Hanna Svensson and Fia Tegner leans into intricate patterns, denim, and structured tailoring to frame the accessories. With direction by Jaclyn Adams at Rockson, the campaign integrates props ranging from vintage cameras and automobiles to musical instruments, creating a cinematic, lifestyle-driven showcase for the brand's latest eyewear and timepiece offerings.