Daniel Wellington

Jan 2022

The Eyewear SS22 campaign for Daniel Wellington leans into a warm, nostalgic aesthetic, blending vintage-inspired lifestyle photography with a focus on refined accessory design. Across a series of editorial and commercial portraits, the project integrates the brand's signature timepieces with a new eyewear collection, set against outdoor park landscapes, poolside settings, and mid-century interiors. Captured under soft natural light and golden hour tones, the visuals lean into a retro mood. The photography emphasizes rich textures, from houndstooth patterns and striped knits to metallic mesh watch straps and polished eyewear frames. The campaign features photography by Jaclyn Adams and Justin Woo, with creative direction from Johan Mirsch Peiris and Justin Woo, and styling by Hanna Svensson and Fia Tegner.

Vertical, Warm, Editorial

Natural light

Advertising Campaign