Daniel Wellington: Eyewear Ss22

Jan 2022

Daniel Wellington’s Eyewear SS22 campaign captures a vibrant, retro-infused aesthetic, leaning into the warm nostalgia of the 1970s. The collection is presented through a series of editorial portraits and lifestyle vignettes that emphasize the interplay between sharp accessories and textured, layered fashion. Whether poolside or set against natural, sun-drenched landscapes, the imagery focuses on the subtle interplay of metallic watches and bold sunglasses. Photographed by Justin Woo and Jaclyn Adams, the project maintains a consistent golden-hour glow, using soft natural light to highlight fabric weaves and polished surfaces. Creative direction by Johan Mirsch Peiris anchors the series, while styling by Hanna Svensson and Fia Tegner leans into intricate patterns, denim, and structured tailoring to frame the accessories. With direction by Jaclyn Adams at Rockson, the campaign integrates props ranging from vintage cameras and automobiles to musical instruments, creating a cinematic, lifestyle-driven showcase for the brand's latest eyewear and timepiece offerings.

Vertical, Warm, Editorial

Natural light

Advertising Campaign