Currys
Trade In Vacuum Cleaner
Brand
ProjectTrade In Vacuum Cleaner
Date
Feb 2025
Description
Currys promotes its latest retail initiative with this commercial spot, highlighting the retailer's trade-in offer for household vacuum cleaners. The campaign leans into a lighthearted aesthetic, shifting from a conventional electronics store setting into a playful, high-energy sequence featuring a colourful ball pit. Developed by AMV BBDO, the project utilises a live-action technique to bridge the gap between transactional retail messaging and engaging visual storytelling. Media planning was managed by Spark Foundry, with production services provided by Red Studios and sound design by Jungle Studios.
Style
Horizontal, Commercial, Clean
Industries
Big Box Retail
Color
Navy
Beige
Background
Retail Store
Context
TVC / TV Commercial
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