Currys introduces its trade-in offer in this retail campaign, featuring a store employee assisting a customer with an old vacuum cleaner. The spot transitions from a straightforward store interaction to a playful sequence centered around a pit of plastic balls.
The project was developed by AMV BBDO, with media planning by Spark Foundry. Production was handled by Red Studios, while Jungle Studios provided the sound and music design. The piece utilizes live-action technique and a clean, commercial visual aesthetic.
