Curology presents Equation, a commercial project highlighting the brand's custom, dermatology-prescribed skincare formulations. The campaign focuses on targeted treatments for breakouts, dark spots, and fine lines through clear demonstrations of active ingredients like niacinamide, tretinoin, and clindamycin.
The project leans into a clean and minimalist aesthetic, utilizing vibrant pastel backdrops and studio-based product displays. Featuring diverse talent, the live-action spot presents a professional and structured look at individualized skincare regimens, with creative direction led by the team at Quirk Creative.
