Curious Coffee
Brand Identity
Nov 2025
Curious Coffee introduces a comprehensive brand identity system developed by graphic design studio Bareis + Nicolaus. The project spans a digital-first visual language, featuring custom typography and motion graphics that balance modern, minimalist aesthetics with the raw, tactile nature of coffee production. The visual identity leans into a clean, monochrome palette, utilizing dynamic motion graphics to showcase agricultural sourcing alongside precise product packaging design. The system integrates variable data inputs, allowing for flexible digital label generation that highlights specific tasting notes and origin details. Through a combination of gritty, live-action documentary footage and high-contrast typographic layouts, the identity communicates the coffee’s specialty credentials while maintaining a versatile presence across digital and print media.
Horizontal, Commercial
Brand Film / Corporate Video
