Curbio
Do We Have To
Brand
ProjectDo We Have To
Date
Apr 2026
Description
Curbio’s campaign for 'Do We Have To' focuses on the modern meal kit experience, centering on the preparation of fresh ingredients like salmon and pasta. The production utilizes clean lighting and precise overhead tabletop framing to highlight the workflow from prep to oven. Developed in collaboration with Quirk Creative, the commercial film leans into a commercial live-action technique. The visuals emphasize product styling, showcasing curated meal kits and smart kitchen technology within a residential kitchen setting.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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