COVID Art Museum: Brand Identity
Brand
Date
May 2021
Description
The COVID Art Museum brand identity establishes a digital-first visual system for the online archive, utilizing bold, sans-serif typography as a primary graphic element. The web layout prioritizes a minimalist aesthetic, employing a responsive grid structure to display diverse art submissions against high-contrast black and white backgrounds. Designed by Zhenya Rynzhuk and Synchronized, the interface balances functional web development with an emphasis on digital curation. The layout employs UI illustration and clear typographic hierarchies to maintain readability across both light and dark modes, supporting a modern archive experience.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, UI illustration
Industries
Color
Pure White
Jet Black
Background
White Seamless
Context
Website / Web
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