Courvoisier: Yinka Ilori | We Found Joy
Brand
Date
Jan 2025
Description
Courvoisier partners with designer Yinka Ilori for their "We Found Joy" campaign, a project that blends artistry with heritage. The film features Ilori navigating lush natural environments, transitioning between forested paths, flowing water, and the intricate details of a bespoke cognac bottle. The visual approach relies on natural sunlight and warm color grading to establish its tone, while vibrant graphical overlays create a distinct rhythm. Wunderman Thompson led the creative agency work, balancing live-action footage with stylistic elements that ground the narrative in the outdoors.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Camel
Forest Green
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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