Courvoisier
Yinka Ilori | We Found Joy
Jan 2025
Courvoisier partners with designer Yinka Ilori for the 'We Found Joy' campaign, a commercial project that bridges the worlds of high-end spirits and vibrant artistic expression. The film documents Ilori’s exploration of lush, natural environments, contrasting the raw textures of forested paths and flowing water with the precision of a bespoke cognac bottle. The visual narrative utilizes cinematic techniques and warm color grading to emphasize the brand's aesthetic. Wunderman Thompson led the creative agency work, integrating natural light and analogue film-inspired visuals with sharp graphical overlays to frame the product within a sensory, outdoor context.
Horizontal, Cinematic, Warm
Analogue / film, Natural light
Alcoholic Beverages
Forest
Advertising Campaign, Brand Film / Corporate Video
