Cool America Magazine

Jul 2026

For the latest edition of Cool America Magazine, the project titled Next Level delivers a masterclass in modern designer fashion editorial. By distilling the avant-garde spirit of luxury labels like Vivienne Westwood and Alexander McQueen, the series leans into a high-contrast aesthetic that feels both cinematic and rooted in classical portraiture. Through the lens of photographer Frank Louis, the work captures a range of silhouettes—from structural feathered jackets and sculptural harnesses to layered mesh knits and voluminous, painterly printed trousers—that push the boundaries of contemporary menswear. The presence of model Jonzu Jones provides the kinetic energy needed to animate these complex looks, with his dynamic posing and physical presence anchoring each frame. The use of high-speed freeze techniques alongside soft, directional lighting elevates the imagery, turning simple studio sessions into a study of form, texture, and movement. By maintaining a clean, neutral grey backdrop, the photography allows the intricacy of the garments to command full attention, balancing a commercial sensibility with the sharp, edgy narrative typical of high-end fashion print. This project functions as an essential showcase of editorial minimalism, where the dialogue between the model and the clothing defines the tone, successfully blending commercial viability with the daring, artistic edge that distinguishes the best of the designer fashion industry today.

Editorial, Commercial

Soft Light, Natural light

Designer Fashion, Fashion