Connected Wight
Brand Identity
Jun 2024
Connected Wight, a collaborative initiative, introduces a comprehensive brand identity designed by Thump Studio. The visual system balances natural coastal photography from Isle of Wight Stock with a bold, minimalist aesthetic that spans digital, print, and environmental applications. The project features a distinct color palette of purple and dark green, utilizing clean typography to highlight core values such as innovation, exploration, and community engagement. Motion graphics and vector-based logo construction demonstrate a scalable design system, while live-action video sequences incorporate drone footage and fluid transitions to emphasize local sectors including agriculture, arts, and tourism. From flag-based outdoor displays to interior digital signage and branded apparel, the identity is applied across various touchpoints. The project employs a refined typographic layout and balanced graphic compositions to connect professional sectors with the region's natural landscape.
Horizontal, Commercial, Clean
