Logo
Aerial view of a person walking on a sandy beach overlaid with purple graphic shapes and brand text for Connected Wight
View of the ocean through a rocky coastal cave opening with distant cliffs and typography overlay for Connected Wight brand identity
Two tall vertical flags reading Connected Wight flying outdoors against a backdrop of green leafy trees and clear blue sky
Connected Wight brand identity displayed on a mounted screen inside a ferry cabin overlooking the ocean.
Outdoor poster display featuring Connected Wight branding with typographic lists and coastal photography.
Brand identity graphic for Connected Wight featuring bold typography and small photographic panels representing local themes.
Person holding a dark green and white patterned tote bag with pink Connected Wight branding over the shoulder
Brand identity graphic breakdown showing spoke design and island shape combining into final graphic device
A person mid-air against a bright blue sky with overlaid graphic text and purple radial shapes for Connected Wight brand identity.
Aerial view of a person walking on a sandy beach overlaid with purple graphic shapes and brand text for Connected Wight
View of the ocean through a rocky coastal cave opening with distant cliffs and typography overlay for Connected Wight brand identity

Connected Wight Brand Identity 2024

About

Connected Wight represents a comprehensive brand identity system designed by Thump Studio, centered on a visual language that balances clean, minimalist graphic design with the organic textures of its regional coastal environment. The identity integrates bold typography and a vibrant color palette of purple, dark green, and yellow across a diverse range of touchpoints, including digital interfaces, outdoor signage, and branded collateral. Photography by Isle of Wight Stock anchors the system, providing atmospheric imagery that spans agricultural landscapes, coastal cliffs, and active outdoor scenes. The project utilizes motion graphics and drone footage to emphasize a connection to the environment, while the underlying grid and vector-based logo construction highlight a focus on systematic, functional design. Through this combination of typography and photographic integration, the brand establishes a clear, cohesive presence across both physical and digital media.

Brand

Connected Wight

Credits

Thump Studio
Graphic Design
Isle of Wight Stock
Photography

Styles

HorizontalCommercialClean
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