Columbia Sportswear: Expedition Impossible :80
Brand
Date
Dec 2025
Description
Columbia Sportswear’s 'Expedition Impossible' campaign takes a character-driven approach to brand storytelling, centering on an elderly protagonist in a corporate environment. The spot leans into a clean, professional aesthetic, utilising a live-action technique to ground the narrative. Developed in collaboration with adam&eveDDB and OMC, the project was produced through SMUGGLER. Post-production and sound design were handled by 1920, Factory Studios, and SIREN, with editorial support from Cut + Run.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Scarlet
Background
Office
Context
TVC / TV Commercial
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