Columbia Sportswear Expedition Impossible :80 2025

About

Columbia Sportswear’s 'Expedition Impossible' campaign takes a character-driven approach to brand storytelling, centering on an elderly protagonist in a corporate environment. The spot leans into a clean, professional aesthetic, utilising a live-action technique to ground the narrative. Developed in collaboration with adam&eveDDB and OMC, the project was produced through SMUGGLER. Post-production and sound design were handled by 1920, Factory Studios, and SIREN, with editorial support from Cut + Run.