Columbia Sportswear: Expedition Impossible :30
Brand
Date
Dec 2025
Description
Columbia Sportswear’s 'Expedition Impossible' campaign positions performance apparel within a corporate environment. The spot, developed with creative contributions from adam&eveDDB and OMC, moves from a brightly lit office setting into warehouse and showroom facilities. The commercial utilizes live-action technique and natural light to maintain a clean aesthetic throughout. Production duties were shared between adam&eveDDB and SMUGGLER, with post-production and VFX provided by 1920. Audio elements were delivered by Factory Studios and SIREN, while Cut + Run managed editorial work.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Nude / Sand
Background
Office
Context
TVC / TV Commercial
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