Columbia Sportswear
Bear on Toilet
Brand
ProjectBear on Toilet
Date
Jan 2026
Description
Columbia Sportswear captures a surreal wildlife encounter in this outdoor apparel commercial. The spot features a lone bear interacting with a white toilet situated in a pine forest, utilizing a live-action technique to achieve the aesthetic of a trail camera. Shot with a monochromatic night vision palette, the project leans into cinematic framing and drone footage to maintain its specific woodland atmosphere. The creative direction is led by the agency adam&eve\TBWA, with production handled by Rogue Films, Omnicom Production, and Scoundrel.
Style
Vertical, Cinematic, Monochrome
Techniques
Drone footage
Industries
Outdoor & Performance Apparel
Color
Pure White
Jet Black
Background
Forest
Context
TVC / TV Commercial
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