Columbia Sportswear: Bear on Toilet
Brand
Date
Jan 2026
Description
Columbia Sportswear leans into an unconventional aesthetic for its latest campaign, Bear on Toilet. The outdoor apparel brand features a surreal wildlife encounter captured through a monochromatic night vision lens, mirroring the visual language of trail camera footage. Developed by agency adam&eveDDB, the project utilizes live-action techniques to frame an unexpected forest interaction. The production, supported by Rogue Films and Omnicom Production, maintains a gritty, surveillance-style look across the cinematic footage. Post-production and VFX were managed by 1920vfx and Scoundrel, with sound design by Factory Studios.
Style
Vertical, Cinematic, Monochrome
Techniques
Drone footage
Industries
Color
Pure White
Jet Black
Background
Forest
Context
TVC / TV Commercial
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