Collarts
Smash Your ATAR
Brand
ProjectSmash Your ATAR
Date
Dec 2024
Description
The Smash Your ATAR campaign for Collarts navigates the academic pressures of high school through a series of candid interviews. The project shifts focus between personal reflections and the tangible realities of creative work, highlighting hands-on engagement with instruments, camera gear, and textiles. Produced by Positive Ape with creative input from Fenton Stephens, the film employs a cinematic live-action technique to bridge the gap between abstract academic expectations and practical creative skills. The visual execution balances dramatic blue studio lighting with warm foreground tones, emphasizing the textures of the various crafts shown.
Style
Horizontal, Cinematic, Clean
Industries
Streaming Platforms
Background
Set-dressed
Context
Brand Film / Corporate Video
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