Collarts: Smash Your ATAR

Dec 2024

Collarts explores the intersection of academic expectations and personal creative drive in the Smash Your ATAR project. The campaign shifts the focus from traditional testing toward individual artistic pursuits, utilizing a series of candid interviews to frame a narrative around practical skills and vocational identity. Technically, the project employs live-action technique to capture a range of disciplines, from music production to textile craft. Cinematic framing emphasizes the tactile nature of the work, juxtaposing the precision of lighting equipment and instrument maintenance with intimate subject reactions. The visual language relies on a sharp contrast between cool studio background tones and warm, focused foreground lighting.

Horizontal, Cinematic, Clean

Set-dressed

Brand Film / Corporate Video