Logo
White slipcase binder featuring the Coachable brand logo with three pastel-colored books sliding out.
Stacked cubic blocks in mint green, white, and dark teal displaying minimalist graphic branding against a neutral background.
An illuminated advertising billboard mounted on a concrete subway tunnel wall displaying typography and brand graphics for Coachable.
FK Grotesk Mono typeface specimen sheet showing font weights from Light to Black against a white background
Coachable brand logo sticker and glasses stickers on a silver laptop lid
Desktop computer displaying the Coachable brand website interface on a clean white desk against a gradient grey background
White slipcase binder featuring the Coachable brand logo with three pastel-colored books sliding out.
Stacked cubic blocks in mint green, white, and dark teal displaying minimalist graphic branding against a neutral background.

Coachable Brand Identity 2025

About

The brand identity for Coachable, an apps and digital platform, establishes a modern visual language through a minimalist and highly structured design system. Graphic design by Konpo informs a cohesive aesthetic that spans digital interfaces, print collateral, and environmental applications. The system centres on a precise typographic hierarchy—utilizing FK Grotesk Mono and Neue Montreal—paired with a deliberate color palette of dark teals, mint greens, and neutral tones. Key assets include motion graphics, 3D renders, and UI mockups that emphasize technical clarity and geometric precision. Visie Admin served as project owner, overseeing the development of corporate guidelines that ensure consistent application across all touchpoints.

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