Coach
WNBA | Coach: Champion of Courageous Self-Expression
May 2025
Coach and the WNBA unite for a collaborative campaign that bridges the worlds of sportswear and fashion. Centered in an indoor basketball arena, the project features athlete Paige Bueckers alongside a cast of models, capturing the intersection of professional athleticism and personal style. With creative direction from designer Stuart Vevers and editorial imagery by photographer Heather Hazzan, the film utilizes cinematic framing and warm, golden hour lighting. The visuals move between the polished wooden courts and composed vignettes on vintage furniture, highlighting leather goods against a backdrop of brick and championship trophies.
Horizontal, Cinematic, Warm, Golden Hour
Sportswear
Sports Venue
Advertising Campaign, Brand Film / Corporate Video
