Coach: Wear Your Shine
Brand
Date
Sep 2024
Description
Coach’s campaign, Wear Your Shine, explores themes of self-expression within a contemporary residential environment. The film features an ensemble cast, including Dove Cameron, navigating a series of internal dialogues through stylized movement and interactions. Produced by CANADA London, with agency contributions from APE_CC and Mandai Loop, the cinematic commercial utilizes smooth tracking shots and warm interior lighting. The project captures a blend of metallic textures and clean silhouettes, incorporating natural daylight and reflective glass to maintain a polished visual language.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Jet Black
Silver (metallic)
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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