Coach: Unlock Your Courage - Charles Melton
Brand
Date
Sep 2024
Description
Coach presents 'Unlock Your Courage,' a luxury fashion campaign featuring actor Charles Melton. The film leans into a cinematic aesthetic, following Melton as he moves through a grand, wood-paneled hotel interior. The commercial utilizes live-action technique and warm, dramatic lighting to frame its narrative. Production was managed by Love Song and Industry Art, with creative input from agencies APE_CC and Mandai Loop.
Style
Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Pure White
Background
Hotel Lobby
Context
Advertising Campaign
Associated creatives
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