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Coach Unlock Your Courage - Charles Melton 2024

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Coach presents 'Unlock Your Courage,' a luxury fashion campaign featuring actor Charles Melton. The film leans into a cinematic aesthetic, following Melton as he moves through a grand, wood-paneled hotel interior. The commercial utilizes live-action technique and warm, dramatic lighting to frame its narrative. Production was managed by Love Song and Industry Art, with creative input from agencies APE_CC and Mandai Loop.

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