Coach
The Soho Sneaker Campaign
Brand
ProjectThe Soho Sneaker Campaign
Date
Apr 2025
Description
Coach presents The Soho Sneaker campaign, a multifaceted fashion series captured by photographer Chris Maggio. The imagery explores diverse environments through a commercial lens, ranging from a cinematic, 3D render-influenced depiction of an astronaut in space to a clean, studio-lit set featuring a model and a horse. Additional executions lean into a gritty, low-key aesthetic in an urban alleyway, contrasted by warm, natural light scenes set in domestic interiors. The campaign consistently positions the sneaker as a central element through playful product placement, utilizing a variety of lighting styles to emphasize the footwear's design.
Style
Horizontal, Commercial
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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