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Coach: Spring '24 Find your Courage

Brand
Coach
Date

Jan 2025

Description

Coach presents the Spring '24 Find Your Courage campaign, a dynamic commercial feature starring Lil Nas X and virtual model Imma. The production blends live-action capture with 3D render / CGI elements, set against a surreal rooftop environment defined by oversized props and fantastical archways. Shot against the backdrop of the New York City skyline, the film leans into cinematic storytelling. The narrative follows Lil Nas X as he maneuvers through a landscape of giant chess pieces, utilizing high-end VFX / visual effects to bridge the gap between physical performance and a dreamlike digital environment. AdSmart from Sky provided creative support for the production.

Style

Horizontal, Action, Cinematic

Techniques

3D render / CGI, VFX / visual effects

Industries
Luxury Fashion Houses
Color
Jet Black
Hot Pink
Background

Rooftop

Context

Advertising Campaign, TVC / TV Commercial

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