Coach
Spring '24 Find your Courage
Brand
ProjectSpring '24 Find your Courage
Date
Jan 2025
Description
Coach presents its 'Spring '24 Find Your Courage' campaign, a surreal luxury fashion commercial featuring artist Lil Nas X and virtual model Imma. The film explores a dreamlike narrative set across a series of fantastical rooftops in New York City, complete with giant chess pieces and monochromatic, geometric motifs. The execution balances live-action performance with 3D render / CGI integration, utilizing complex VFX / visual effects to place the talent within an imagined, cinematic landscape. Agency AdSmart from Sky leads the creative production for this seasonal fashion showcase.
Style
Horizontal, Action, Cinematic
Techniques
3D render / CGI, VFX / visual effects
Industries
Luxury Fashion Houses
Color
Jet Black
Hot Pink
Background
Rooftop
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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