Coach: Singles Day
Brand
Date
Dec 2025
Description
Coach presents a dynamic campaign video for Singles Day, featuring a group of young women navigating various urban environments across New York City. The production utilizes a live-action technique to capture candid moments, moving from wide aerial shots of the Manhattan skyline to intimate street-level interactions. The visual approach emphasizes warm, natural lighting to highlight the featured leather handbags and apparel. With drone footage and editorial framing, the project documents the group as they explore city streets, cafes, and storefronts.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Drone footage
Industries
Color
Jet Black
Chocolate
Pure White
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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