Coach: Singles Day 2016
Brand
Date
Dec 2025
Description
This brand film for Coach captures a vibrant, urban-focused journey set against the backdrop of nightlife, following a group of young adults through city streets and neon-lit spaces. The production leans into live-action techniques, utilizing moody lighting and cool color grading to establish a cinematic atmosphere. Driven by a rhythmic soundtrack from MAS-Music and Strategy, the film mirrors the energy of city living. The narrative moves through subway settings and clubs, highlighting movement and lifestyle through an action-oriented lens.
Style
Horizontal, Action, Cinematic, Moody, Neon
Industries
Color
Jet Black
Navy
Cobalt
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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