Coach: S20 JLO Product Video
Brand
Date
Dec 2025
Description
Coach presents a focused product video for the Spring/Summer season, featuring Jennifer Lopez in a commercial campaign centered on leather apparel and signature accessories. The project leans into a clean, minimalist aesthetic, utilising a stark white studio backdrop to bring attention to the textures of the vibrant magenta leather trench coat and the brand's shoulder handbag. Executed with a live-action technique, the video maintains a polished, direct lighting style throughout the frame. The production is supported by original music and sound design from MAS-Music and Strategy, ensuring a cohesive rhythmic tone across the vertical format.
Style
Vertical, Commercial
Industries
Color
Burgundy
Caramel
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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