Coach: MOVADO HOLIDAY 30
Brand
Date
Dec 2025
Description
This campaign for Coach, titled Movado Holiday 30, presents a cinematic look at the intersection of urban life and accessories. Centered on the brand's wristwatch, the video spot features a series of portraits captured against night-time cityscapes. The visual narrative moves between high-contrast black-and-white sequences and warm, color-graded street scenes. Utilizing live-action technique, the project leans into a nostalgic aesthetic, drawing focus to the timepiece through detailed close-ups and atmospheric lighting. The work was supported by music and sound design from MAS-Music and Strategy.
Style
Horizontal, Commercial, Nostalgic
Industries
Color
Blush
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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