Coach
Maha Lipstick TikTok
Brand
ProjectMaha Lipstick TikTok
Date
Dec 2025
Description
Coach presents a short-form vertical campaign for the Maha Lipstick project, designed specifically for TikTok. The project centres on a live-action lifestyle sequence, featuring a protagonist showcasing accessories against a bright, minimalist studio backdrop. The production leans into a clean, commercial aesthetic, highlighting the tactile details of the lipstick and the brand's signature crossbody handbag through precise, straightforward framing. Sound and music supervision for the project were provided by MAS-Music and Strategy.
Style
Lifestyle, Vertical, Clean
Industries
Luxury Fashion Houses
Color
Camel
Jet Black
Background
White Seamless
Context
Social Media / Short Form Video
Associated creatives
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