Coach
Lunar New York (Director Cut)
Brand
Date
May 2023
Description
Coach presents 'Lunar New York,' a cinematic brand video capturing the intersections of urban life and festive tradition. The film navigates city landscapes, transitioning from bustling subway platforms to intimate family settings through a blend of live-action technique and warm, golden hour lighting. Directed by Visie Admin, the narrative follows diverse subjects through city streets and market interiors. The visual language relies on a cinematic approach to frame everyday metropolitan moments against the backdrop of seasonal celebrations.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Luxury Fashion Houses
Color
Jet Black
Rose
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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