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Coach: J Lo

Brand
Date

Apr 2024

Description

Coach unveils a dynamic eyewear campaign starring Jennifer Lopez, set against a digital cityscape featuring iconic New York landmarks. The promotional video highlights a selection of the brand's latest designer sunglasses and eyeglasses. Captured with a clean, live-action technique, the film utilizes vertical framing and tight close-ups to showcase the eyewear. The aesthetic leans into a warm color palette, centering on Lopez as she models the accessories alongside leather styling and classic jewelry staples.

Style

Vertical, Commercial, Warm, Clean

Industries
Color
Chocolate
Blush
Background

Residential Building

Context

Advertising Campaign

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