The Icons campaign for Coach showcases the brand's latest collection of leather handbags, backpacks, and outerwear. Featuring Jennifer Lopez, the project highlights seasonal textures including shearling, leather, and tweed.
Directed with a focus on product detail, the live-action production utilizes dynamic studio setups and minimalist backdrops. Clean, professional lighting techniques emphasize the craftsmanship of the accessories through a series of portrait and seated compositions.
This commercial campaign was produced in collaboration with ArtPartner, with post-production and VFX services provided by Consulate.
