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Coach: Festive

Brand
Date

Feb 2025

Description

Coach’s Festive campaign centers on the themes of human connection and communal celebration, presented through a series of intimate, candid interactions. The project, brought to life with agency partnership from AdSmart from Sky, documents diverse groups of friends and loved ones within both domestic interiors and urban landscapes. The execution relies on live-action techniques and gentle cinematic lighting to establish a seasonal atmosphere. By focusing on layered winter outerwear and tactile, cozy settings, the campaign leans into a classic aesthetic of holiday togetherness.

Style

Horizontal, Action, Cinematic, Warm

Color
Jet Black
Camel
Context

TVC / TV Commercial

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