Coach

Sep 2025

The Coachtopia 2025 campaign from Coach presents a cohesive visual series that blends luxury fashion with a raw, earthy aesthetic. Across a range of studio and environmental settings, the campaign centers on the tactile quality of leather outerwear and quilted shoulder bags, utilizing a consistent palette of warm, monochromatic tones. Photographed by Louise & Maria Thornfeldt, the project features styling by Max Ortega, who coordinates distressed leather pieces with denim and knitwear to establish a contemporary look. The editorial approach relies on soft, natural-leaning studio lighting, emphasizing the clean lines and textures of the collection. Supporting the visual execution are hair stylist Dre Demry Sanders and makeup artist Marcelo Gutierrez, with models Kai Schreiber and Stef Bonomo fronting the visuals.

Editorial, Vertical, Earthy, Clean, Warm

Natural light

Luxury Fashion Houses

Set-dressed

Advertising Campaign