Coach: Coach S/S 2025 Campaign

Feb 2025

Coach’s S/S 2025 campaign leans into a high-energy aesthetic, capturing the bustle of New York City through dynamic camera movement. The project, led by designer Stuart Vevers, translates the brand's vision into a series of fast-paced street scenes. Photographer Elaine Constantine captures the collection’s focus on structured accessories, highlighting the gold hardware of the featured black handbag. The campaign utilizes a live-action technique to ground the luxury fashion presentation in an authentic urban setting, featuring Elle Fanning, Nazha, Youngji Lee, and Koki. Styling by Jodie Barnes and Samantha McMillen emphasizes a clean, commercial look, complemented by choreography from Sean Bankhead.

Horizontal, Commercial, Clean

Street

Advertising Campaign