Coach

Jun 2026

The Coach Resort 2027 lookbook masterfully recontextualizes the house’s iconic heritage through a contemporary, tactile lens that feels both nostalgic and distinctly forward-looking. Under the creative direction of Stuart Vevers, the collection leans into an eclectic mix of textures, juxtaposing the plushness of velvet blazers against the rugged, weathered edge of distressed leather bombers. Captured with the precise, controlled clarity of studio strobe lighting, the imagery emphasizes the intricate layering of plaid button-downs, crisp neckties, and whimsical metallic star-shaped accents that have become synonymous with the brand’s current visual vocabulary. Photographer Grace Ahlbom brings an editorial sharpness to the campaign, utilizing a minimalist studio aesthetic that allows the diverse materials—from chunky cable knit cardigans to structured leather handbags—to take center stage. Styled by Olivier Rizzo, the lookbook achieves a sophisticated, commercial balance, blending bold color palettes with traditional menswear silhouettes. The styling choices, including playful accessories like star-shaped pins and leopard print footwear, inject a youthful energy into the luxury fashion house’s ensemble. By alternating between vibrant solid backdrops and neutral palettes, the campaign maintains a clean, high-impact finish. This session relies on meticulous portraiture and natural light elements to highlight the rich interplay of textiles, successfully positioning the Resort 2027 collection as an essential study in elevated, multifaceted layering for the modern wearer.

Vertical

Studio strobe, Natural light

Luxury Fashion Houses, Fashion