Coach

Jun 2026

The Coach Resort 2027 collection campaign represents a masterclass in eclectic layering and texture-driven storytelling. Under the creative vision of designer Stuart Vevers, the project channels a whimsical, fashion-forward aesthetic that bridges the gap between classic luxury and contemporary street-inflected silhouettes. Photographer Grace Ahlbom captures the collection through an editorial lens, utilizing studio strobe techniques to deliver crisp, high-key imagery that puts the interplay of fabrics—from rigid leather and plush velvet to airy tulle—center stage. Stylist Olivier Rizzo deftly navigates this material contrast, pairing unexpected elements like leopard-print faux fur with playful cartoon motifs and saturated pastel backdrops. The resulting portraits, featuring a diverse ensemble of talent including Amelia Castle and Javon Cobbs, maintain a cohesive, clean visual language that leans into the playful energy of the resort season. With meticulous attention to detail from grooming experts Adam Markarian and Dotti, the project reads as a sophisticated exercise in styling, where accessories like heart-shaped handbags and star-studded brooches become focal points of the narrative. This campaign effectively elevates the heritage brand into a modern, vibrant space, utilizing studio-based editorial minimalism to ensure the focus remains firmly on the tactile luxury of the garments, cementing Coach's commitment to evolving its classic identity for a younger, trend-conscious generation of fashion enthusiasts.

Editorial, Lifestyle, Vertical

Studio strobe

Luxury Fashion Houses, Fashion