The Coach Resort 2025 collection campaign balances archival heritage with eclectic layering, set against the opulent backdrop of grand stone staircases and classical limestone interiors. Photographer Vince Aung captures the collection through a series of vertical editorial portraits that emphasise rich fabric textures, from chunky cable-knit sweaters to distressed denim and metallic leathers.
Under the creative direction of Stuart Vevers and styled by Olivier Rizzo, the campaign leans into a retro-inspired aesthetic. The styling relies on maximalist accessorizing, incorporating novelty charms, crystal bow brooches, and statement cat-eye sunglasses to build a narrative of modern eccentricity. Grooming by Dotti and manicures by Kayo Higuchi provide a clean, polished finish that contrasts with the architectural warmth of the setting, utilizing soft, natural light to define the depth of each look.
