Coach: 75th Anniversary Book Film
Brand
Date
Dec 2025
Description
Coach marks its 75th anniversary with a commemorative film, layering the brand's expansive archives into a narrative journey. The piece bridges the gap between heritage and contemporary production through a fast-paced sequence of imagery, shifting between archival fashion editorial spreads and modern manufacturing floor footage. Employing a hybrid cinematic approach, the film utilizes animation to bind historical still photography with live-action technique. The edit tracks the evolution of the house through New York cityscapes and behind-the-scenes glimpses, scored by MAS-Music and Strategy.
Style
Horizontal, Cinematic
Techniques
Animation
Industries
Context
Brand Film / Corporate Video
Associated creatives
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