Coach
'23 TVC
Brand
Project'23 TVC
Date
Jan 2025
Description
Coach presents '23 TVC, a luxury fashion film featuring actress and singer Dove Cameron. The narrative follows a confrontation between Cameron and her inner critic, set within a contemporary living room space. Produced by AdSmart from Sky, the spot utilizes a cinematic approach to explore themes of resilience. The visual execution leans into clean framing and polished commercial lighting, highlighting the contrast between the characters' respective wardrobes and the domestic setting.
Style
Horizontal, Commercial, Cinematic, Clean
Industries
Luxury Fashion Houses
Color
Silver (metallic)
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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