Coach: '23 TVC
Brand
Date
Jan 2025
Description
Coach presents its '23 TVC, a cinematic live-action commercial featuring actress and singer Dove Cameron. The film centers on a dramatic confrontation between Cameron and her inner critic, set against the backdrop of a light-filled, contemporary living room. The narrative uses an energetic sequence to explore themes of self-doubt and resilience. AdSmart from Sky leads the creative direction, utilizing polished commercial lighting to maintain a clean aesthetic throughout the confrontational exchange.
Style
Horizontal, Commercial, Cinematic, Clean
Industries
Color
Silver (metallic)
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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