Coach
1 For Them, 1 For You
May 2025
Coach’s '1 For Them, 1 For You' campaign is a series of editorial and commercial fashion imagery that focuses on the brand's leather shoulder bags. Captured by photographer Emmie America, the project leans into a clean, minimalist studio aesthetic, utilizing soft lighting to highlight the textures of gold hardware, pebbled leather, and playful charms. The imagery features models Chloé Nguyen, Lauren Nguyen, and Vivian Quinn Lown in a variety of studio settings, punctuated by vibrant seating and carpet textures. With set design by Colin Phelan, the execution maintains a consistent lifestyle visual language throughout. Hair styling by Dre Demry Sanders, makeup by Allie Smith, and manicures by Gina Edwards provide the polished detail seen across the series.
Vertical, Commercial, Clean
Bags & Accessories
Set-dressed
Advertising Campaign
