Coach
1 For Them, 1 For You
May 2025
Coach’s 1 For Them, 1 For You campaign presents a series of editorial and commercial photographs centering on the brand’s signature leather shoulder bags. Captured by photographer Emmie America, the series leans into a lifestyle-focused aesthetic, pairing structured accessories with relaxed, contemporary apparel. The imagery utilizes a clean studio setting, defined by minimalist backdrops and tactile elements like retro carpeting and vintage leather furniture. Through the work of set designer Colin Phelan, the visual language remains consistent and soft, relying on natural light to highlight textures in both the leather goods and layered knitwear. Featuring models Chloé Nguyen, Lauren Nguyen, and Vivian Quinn Lown, the campaign balances a playful tone with polished presentation. The production was supported by hair styling from Dre Demry Sanders, makeup by Allie Smith, and manicures by Gina Edwards.
Vertical, Commercial, Clean
Bags & Accessories
Set-dressed
Advertising Campaign
