Coach: 1 For Them, 1 For You

May 2025

Coach’s '1 For Them, 1 For You' campaign is an editorial fashion project that explores connection and duality through the brand's iconic leather goods. Captured by photographer Emmie America, the series centers on the interplay between models and their accessories, with artful compositions that lean into lifestyle and minimalist studio aesthetics. The visuals rely on soft, even lighting to emphasize the textures of pebble leather, gold hardware, and seasonal charms. Set designer Colin Phelan creates a tactile environment using retro-inspired textures, including plush pink carpeting and vintage-style leather seating, which provides a neutral backdrop for the collection. The styling emphasizes a relaxed, contemporary wardrobe that balances tailored blazers and motorcycle jackets with soft knits. The project features models Chloé Nguyen, Lauren Nguyen, and Vivian Quinn Lown, with beauty direction by hair stylist Dre Demry Sanders, makeup artist Allie Smith, and manicurist Gina Edwards.

Vertical, Commercial, Clean

Set-dressed

Advertising Campaign