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climate journalism critic Brandmelder

Brand Identity
Brand
climate journalism critic Brandmelder
ProjectBrand Identity
Date

Sep 2026

Description

The Brand Identity for climate journalism critic Brandmelder, developed by NEW STANDARD.S, centres on a distinct visual language defined by halftone dot patterns and a bold, high-contrast palette of peach, blue, and black. This digital media project integrates minimalist graphic elements with modern typography to structure editorial layouts and interactive tools. Techniques such as motion graphics and live-action interface demonstrations showcase the platform's functionality, including image processing effects and responsive digital grids. The design prioritises editorial context, utilising clean, geometric illustrations to frame the outlet's climate reporting analysis.

Style

Horizontal, Commercial, Graphic

Techniques

Motion Graphics

Industries

Digital Media & Publishers

Color
Jet Black
Background

Solid Colour

Context

Brand Film / Corporate Video

Associated creatives

NEW STANDARD.S
NEW STANDARD.SDesign
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