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climate journalism critic Brandmelder

Brand Identity
Brand
climate journalism critic Brandmelder
ProjectBrand Identity
Date

Sep 2026

Description

The brand identity for climate journalism critic Brandmelder was developed by design studio NEW STANDARD.S. The project establishes a distinct visual language for the digital publication, leaning into graphic motion graphics and clean typography to present editorial content and climate reporting analysis. Utilizing a bold palette of peach, blue, and black, the identity features prominent halftone patterns and dot matrix icons that appear across the digital interface and platform assets. The system integrates interactive tools, including a file-processing interface that applies textural dot filters to imagery, creating a cohesive aesthetic that spans both static layouts and animated design elements.

Style

Horizontal, Commercial, Graphic

Techniques

Motion Graphics

Industries

Digital Media & Publishers

Color
Jet Black
Background

Solid Colour

Context

Brand Film / Corporate Video

Associated creatives

NEW STANDARD.S
NEW STANDARD.SDesign
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