City of Edinburgh Council
Fostering
ProjectFostering
Date
Feb 2025
Description
The City of Edinburgh Council's Fostering campaign focuses on the domestic realities of foster care through a collection of intimate, live-action scenes. The project highlights the everyday rhythms of family life, ranging from quiet moments playing with wooden blocks to shared meals and outdoor walks. Utilizing a naturalistic style and soft natural lighting, the film emphasizes the connection between adults and children. AdSmart from Sky provided creative agency support, ensuring the documentary-style approach remains grounded and clean in its visual execution.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Public Awareness
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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