City of Edinburgh Council: Fostering
Date
Feb 2025
Description
The City of Edinburgh Council’s Fostering campaign utilizes a documentary-style approach to highlight the everyday realities of foster care. By focusing on intimate domestic interactions—such as sharing meals, teaching daily skills, and time spent outdoors—the campaign emphasizes the consistency and warmth of life within foster families. Produced in collaboration with AdSmart from Sky, the creative employs live-action techniques and natural light to maintain a grounded, authentic atmosphere. The narrative leans into gentle, observational pacing to portray the supportive environment foster parents provide.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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