Citroën

Jan 2025

Citroën presents The Alien, a cinematic commercial narrative exploring an encounter between a woman and an extraterrestrial passenger. Set against a nighttime backdrop, the film focuses on road sequences and the quiet intimacy of the car cabin, where the electric vehicle serves as a central element of the story. Technically, the project leans into a moody atmosphere, utilising low-key lighting and desaturated, cool blue colour grading to define the visual tone. The production features live-action technique with a focus on cinematic storytelling. The campaign involved creative input from agency partner BETC Paris, with production services managed by VERY CONTENT, DIVISION US, LA/PAC, and Artem. Post-production and VFX were handled by VERY CONTENT and Mathematic, with sound design and music provided by GUM and Wave Studios.

Horizontal, Cinematic, Moody, Desaturated

Electric / EV

Residential Building

TVC / TV Commercial