Citroën: The Alien
Brand
Date
Jan 2025
Description
Citroën’s campaign for 'The Alien' is a cinematic short film that explores a narrative journey through a desaturated, nighttime environment. Featuring a woman driving an electric vehicle with an extraterrestrial passenger, the production leans into a moody aesthetic through deliberate low-key lighting and atmospheric road sequences. Developed by agency partners BETC Paris, the project utilizes a live-action technique to ground its central interaction within the quiet, controlled setting of the vehicle cabin. The piece emphasizes the interplay between character intimacy and the visual intensity of the blue-toned exterior cinematography.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Color
Forest Green
Beige
Background
Residential Building
Context
TVC / TV Commercial
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