Logo
Model seated on a wooden chair wearing a rust-colored belted jumpsuit against a plain white studio background.
Cienne brand identity stationary set with gold embossed logo on red, green, and white paper
Cienne brand identity tags leaning against a minimal neutral studio background
An overhead view of structured rectangular boxes in shades of red and magenta featuring gold embossed branding text.
Cienne brand identity graphic design featuring pink and red color blocks with metallic gold lettering.
Cienne brand stationery and packaging including white and black cards with gold foil lettering
Two rectangular Cienne brand product boxes in red, magenta, and dark tones set against a minimal white background.
Cienne brand identity stationery including magenta envelopes, black tags, and teal cards arranged on a light background
Red paper swing tag with a narrow pink label attached by black string on a neutral beige surface.
Two rolled patterned scarves displayed inside white branded packaging boxes on a pale neutral surface
Model seated on a wooden chair wearing a rust-colored belted jumpsuit against a plain white studio background.
Cienne brand identity stationary set with gold embossed logo on red, green, and white paper
Cienne brand identity tags leaning against a minimal neutral studio background

Cienne Brand Identity 2018

About

The brand identity for Cienne serves as a masterclass in luxury fashion branding, grounding the label in a sophisticated visual language that prioritizes tactile materiality and precise geometry. Through a series of carefully curated assets, the project establishes a cohesive narrative that leans into editorial minimalism while maintaining a bold, contemporary edge. Graphic designer Lotta Nieminen anchors the aesthetic with a striking color palette of vibrant reds, teals, and deep magentas, which provides a stark, energetic contrast to the neutral, off-white backdrops. This project employs a range of high-end techniques, including refined gold foil stamping and intricate emboss and deboss detailing, to elevate standard corporate collateral into objects of desire. Whether captured in soft light or high-key lighting, the materials—from the layered stationery suites to the structured gift boxes—communicate a premium quality that is both tactile and visually arresting. The imagery features clean, modern typography and minimalist compositions that emphasize the brand’s commitment to premium craftsmanship and handwoven textures. By balancing these vibrant, saturated hues with the restrained use of negative space, the campaign effectively translates the ethos of a high-end fashion house into a versatile, professional brand identity that feels both timeless and distinctively modern in its execution.

Brand

Cienne

Credits

Lotta Nieminen
Graphic Design

Styles

HorizontalCommercialCleanMinimalist
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