Childline: LENG OR LIAR
Brand
Date
Jan 2026
Description
Childline’s LENG OR LIAR campaign utilizes a documentary-style social experiment to foster engagement with the non-profit's messaging. The project features a series of candid interactions between two participants, captured within a warm, clean living room set. Developed by House of Oddities, the live-action production prioritizes direct-to-camera commentary and expressive, unscripted reactions. The format blends humorous, relatable exchanges with purposeful social commentary, relying on a bright, minimalist aesthetic to keep the focus on the subjects.
Style
Documentary, Horizontal, Warm, Clean
Industries
Color
Jet Black
Pure White
Background
Living Room
Context
Documentary
Associated creatives
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