Childline
LENG OR LIAR
Brand
ProjectLENG OR LIAR
Date
Jan 2026
Description
Childline’s LENG OR LIAR campaign utilises a documentary-style format to explore communication through a candid social experiment. The work captures unscripted interactions between participants as they navigate dialogue in a staged, warmly lit living room environment. Developed by House of Oddities, the project employs a clean live-action technique to facilitate direct-to-camera commentary. The production balances lighthearted exchanges with structured social observation to engage the viewer in the participants' perspectives.
Style
Documentary, Horizontal, Warm, Clean
Industries
Public Awareness
Color
Jet Black
Pure White
Background
Living Room
Context
Documentary
Associated creatives
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