Chanel Beauty

Apr 2026

Chanel Beauty steps into a realm of refined visual storytelling with The ÉCLAT PREMIER, a campaign that masterfully balances the house's storied heritage with a sharp, contemporary edge. By pairing the ethereal presence of actor Nana Komatsu with the precise, deliberate lens of photographer Axel Morin, the project explores the interplay between light and form through two distinct aesthetic lenses. The first execution leans into a moody, cinematic atmosphere, utilizing studio strobe equipment and low-key chiaroscuro lighting to carve the subject out of the shadows, creating a graphic silhouette within a glowing halo structure. In stark contrast, the campaign shifts gears toward a clinical, high-key sensibility that favors minimalism and bright, even illumination to emphasize the brand's premium identity. Throughout these commercial assets, the integration of live-action technique and bold typography creates a sophisticated dialogue between the movement of the figures and the rigid geometry of the Chanel logotype. By oscillating between these deep, atmospheric shadows and bright, airy compositions, the work reinforces a modern beauty narrative that is as much about structural elegance as it is about light itself. This dual approach ensures the brand remains at the vanguard of luxury advertising, proving that even the most established visual languages can be evolved through disciplined creative direction and a meticulous focus on composition.

Commercial, Cinematic