Cerruti: CERRUTI 1881

Nov 2023

Cerruti presents its 1881 collection through a series of editorial menswear portraits that emphasize structural tailoring and tactile fabrications. Across the imagery, the campaign leans into moody, industrial aesthetics, utilizing raw concrete environments and distressed surfaces to ground the classic menswear silhouettes. Photographer Guillaume Malheiro utilizes both hard and soft lighting to accentuate the varied textures of the collection, from quilted leather to heavy overcoat textiles. Fashion editor Thibaud Romain oversees the styling, pairing structured utility shorts and paneled jackets with tailored suiting, creating a balanced visual narrative that draws on clean, deliberate framing.

Editorial, Vertical, Moody

Concrete Texture

Advertising Campaign