Catalys

Oct 2025

The brand identity for Catalys, executed by The Woork, centres on a high-contrast visual language that bridges minimalist graphic design with artisanal food and beverage aesthetics. The project employs a bold palette of vibrant pinks and oranges set against clean white or dark textured backgrounds, creating a versatile system that functions across outdoor signage, editorial print, and packaging. Technically, the work relies on a structured grid and the strategic use of serif typography, incorporating varied weights to maintain a contemporary editorial feel. Motion graphics and vector-based iconography further extend the brand's reach, allowing for dynamic transitions between abstract food illustrations and essential text elements. This multi-platform execution balances professional clarity with a modern, artistic sensibility.

Commercial, Graphic

Typography