Casper: “Daymares”
Brand
Date
Apr 2026
Description
Casper’s commercial "Daymares" translates the experience of a restless night into a cinematic sequence. The project focuses on a tense, claustrophobic atmosphere, juxtaposing a crowded elevator setting with a transition to the quiet of a bedroom. Produced by Biscuit, the live-action piece employs shifting light states to build narrative tension. The visual execution leans into a surreal aesthetic, using a contained environment to contrast the stressors of the day with the intended environment of the sleep brand.
Style
Horizontal, Cinematic
Industries
Color
Jet Black
Chocolate
Light Grey
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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