Casper’s commercial "Daymares" translates the experience of a restless night into a cinematic sequence. The project focuses on a tense, claustrophobic atmosphere, juxtaposing a crowded elevator setting with a transition to the quiet of a bedroom.
Produced by Biscuit, the live-action piece employs shifting light states to build narrative tension. The visual execution leans into a surreal aesthetic, using a contained environment to contrast the stressors of the day with the intended environment of the sleep brand.
