Carven

Feb 2025

Carven’s S/S 25 campaign captures the collection through an observational, documentary-style lens. Photographed by Jaime Perpinya and Mariona Font, the imagery leans into a nostalgic aesthetic, utilizing analogue film and Polaroid formats to highlight the tactile qualities of Louise Trotter’s designs. Set against various urban exteriors, the series focuses on the sharp tailoring, contrast stitching, and voluminous silhouettes of the season. With makeup artistry by Marita Politou and featuring model Momo M LLonch, the campaign makes extensive use of natural light to create clean, high-contrast shadows that ground the editorial portraits in a realistic, everyday environment.

Editorial, Vertical

Analogue / film, Natural light

Luxury Fashion Houses

Advertising Campaign