Carven: CARVEN S/S 25

Feb 2025

The Carven S/S 25 campaign captures a refined approach to contemporary fashion through an observational lens. The project leans into editorial and documentary aesthetics, utilizing analogue film techniques and Polaroid-style frames to create a sense of tactile nostalgia. Designed by Louise Trotter, the collection emphasizes structured tailoring, voluminous gathered fabrics, and clean, minimalist silhouettes. Photographers Jaime Perpinya and Mariona Font leverage natural light to cast angular shadows against textured architectural backgrounds, grounding the apparel in an authentic urban setting. The imagery features model Momo M LLonch, with makeup artistry by Marita Politou complementing the collection's subdued, warm colour palette.

Editorial, Vertical

Analogue / film, Natural light

Advertising Campaign