Carven

Feb 2025

Carven S/S 25 presents a refined editorial campaign that emphasizes form and architectural detail through a quiet, documentary-inspired lens. Designed by Louise Trotter, the collection features sculptural silhouettes, clean tailoring, and tactile fabric textures that are captured against everyday urban backdrops. Photographers Jaime Perpinya and Mariona Font employ an analogue-focused aesthetic, utilizing natural light to cast geometric shadows and create depth across the imagery. The series, featuring model Momo M LLonch, balances minimalist black-and-white compositions with soft colour grading and nostalgic Polaroid-style framing, highlighting the collection's focus on gathered volumes and contrast stitching.

Editorial, Vertical

Analogue / film, Natural light

Luxury Fashion Houses

Advertising Campaign