T: The New York Times Style Magazine: Cardi B - This Is Not a Gimmick

Oct 2026

For the T: The New York Times Style Magazine editorial feature 'Cardi B - This Is Not a Gimmick,' photographer Ilya Lipkin captures the entertainer in a series of striking urban portraits. The imagery leans into a cinematic aesthetic, utilizing low-key lighting and chiaroscuro techniques to silhouette the subject against darkened cityscapes and industrial backdrops. Fashion editor Ian Bradley styles the subject in form-fitting black evening gowns and intricate cutout designs that highlight the urban setting. The production benefits from the contributions of hair stylist Tokyo Stylez, makeup artist Erika La'Pearl, and manicurist Coca Michelle, with executive production by Ian William Bauman. The shoot makes use of analogue film techniques to achieve a matte, textured finish throughout the series.

Editorial, Vertical, Warm

Editorial